PALETTA is a company that sees color not just as matter but as it really is - An inexplicable phenomenon. my goal in this campaign was to spark the viewer's imagination
and to introduce an amusing & philosophical way to reflect on color.
concept, direction & design
by Omri Malka
and to introduce an amusing & philosophical way to reflect on color.
concept, direction & design
by Omri Malka
Short ad for tv/web :
Footage: National Geographic
Music: Boards of Canada
Footage: National Geographic
Music: Boards of Canada
Product & Packaging design:
Website Flow:
Printed Campaign (Posters):
