PALETTA is a company that sees color not just as matter but as it really is - An inexplicable phenomenon. my goal in this campaign was to spark the viewer's imagination
and to introduce an amusing & philosophical way to reflect on color.
concept, direction & design
by Omri Malka
and to introduce an amusing & philosophical way to reflect on color.
concept, direction & design
by Omri Malka
Short ad for tv/web :
Footage: National Geographic
Music: Boards of Canada
Footage: National Geographic
Music: Boards of Canada
Product & Packaging design:
![](https://cdn.myportfolio.com/9c07b5c2c885b3f729933c51a9b57d38/322f19c5-d87b-4b5e-a231-24398ee015c8_rw_1920.png?h=297be836e9bf2e8da71e558b7d3fa5bd)
![](https://cdn.myportfolio.com/9c07b5c2c885b3f729933c51a9b57d38/604aea8f-89ea-4689-9e75-4ae0434d36f0_rw_1920.png?h=92b12ec2ba1de570b5e8819f1868ab94)
![](https://cdn.myportfolio.com/9c07b5c2c885b3f729933c51a9b57d38/8ef59367-5200-41f7-8f18-acc6b5b7b6ee_rw_1920.png?h=abbd54393f558569d07eecd9236199f5)
![](https://cdn.myportfolio.com/9c07b5c2c885b3f729933c51a9b57d38/89f856bc-f02c-4b7c-9f41-3405cca6105f_rw_3840.png?h=ea0bcb4cf2f5a83573747d2182e175f5)
Website Flow:
Printed Campaign (Posters):
![](https://cdn.myportfolio.com/9c07b5c2c885b3f729933c51a9b57d38/eb31051b-6981-4655-8330-fab5a1f131f0_rw_1920.jpg?h=fc0c9230c989193479e35171388cd008)
![](https://cdn.myportfolio.com/9c07b5c2c885b3f729933c51a9b57d38/b1c3bd39-45f1-4292-93df-67dc2e3f75bd_rw_3840.jpg?h=a84177018be2d0a62fdd8d066697b743)
![](https://cdn.myportfolio.com/9c07b5c2c885b3f729933c51a9b57d38/53bb1c0b-6bc4-4d8c-9cc5-e5f71fc0c28b_rw_1920.jpg?h=861fd9a366d5bf5aac70c7cbdca7c395)
![](https://cdn.myportfolio.com/9c07b5c2c885b3f729933c51a9b57d38/47c41054-03b9-47d4-a6d9-e85e15c5c0b1_rw_1920.jpg?h=80487f3b0314107b0698a3aa0d05ef51)